We created a brand and packaging system keeping in mind the engaging hands-on experience the DIY food company offers. We worked with their team refreshing everything from their strategy and naming to the way they look, talk and feel to their customers. In addition to the logo, an icon set was developed to categorise their vegan, vegetarian, pescatarian and non-vegetarian recipes. The icons were developed into a repeat pattern for the tissue paper that went inside the packaged box.

The visual narrative was extended to the recipe card and stickers as well.

In collaboration with Jhanvi Lathia