TOOTHISH
Brand positioning and identity design for a paediatric dental clinic.
CONCEPT
The concept for the brand identity is inspired by the heart shape created by bringing two hands together. The negative space within the hands in the logo forms the shape of a tooth. It symbolises care as well as trust. The colour palette evokes a fresh feeling, especially the orange that provides a bright pop and makes it appeal to children as it is a logo for a paediatric dental clinic.
SCOPE OF WORK
Logo, Business Card,
Letterhead, Envelope & Signage Design.
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POOJA SAMPAT
Lookbook design and social media content for an indo-western womenswear brand.
CONCEPT
The womenswear brand's brief was to design a lookbook to launch their new indo-western collection. The simple yet elegant design of the lookbook draws focus on their Unique Selling Point, the intricate embroidery on their garments. The order of the ensembles in the lookbook was inspired by the order of the colours of the rainbow.
SCOPE OF WORK
Lookbook Design (print and digital), Social Media