TOOTHISH
Brand positioning and identity design for a paediatric dental clinic.
CONCEPT
The concept for the brand identity is inspired by the heart shape created by bringing two hands together. The negative space within the hands in the logo forms the shape of a tooth. It symbolises care as well as trust. The colour palette evokes a fresh feeling, especially the orange that provides a bright pop and makes it appeal to children as it is a logo for a paediatric dental clinic.
SCOPE OF WORK
Logo, Business Card,
Letterhead, Envelope & Signage Design.
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LOTMED PHARMACY
Brand identity & signage design for a medical store in Ahemdabad, Gujrat.
CONCEPT
Lotmed is short for Lotus Medical, a new pharmacy store in Ahemdabad, Gujrat.
As per the client's request, the concept for this minimal logo was a literal one. The stem of the lotus has been fused with a plus sign that is a universal symbol for a pharmacy / medical. A soothing, pastel colour palette adhering to the requirements of the brief was incorporated in the branding.
SCOPE OF WORK
Logo & Signage Design.
