TOOTHISH
Brand positioning and identity design for a paediatric dental clinic.
CONCEPT
The concept for the brand identity is inspired by the heart shape created by bringing two hands together. The negative space within the hands in the logo forms the shape of a tooth. It symbolises care as well as trust. The colour palette evokes a fresh feeling, especially the orange that provides a bright pop and makes it appeal to children as it is a logo for a paediatric dental clinic.
SCOPE OF WORK
Logo, Business Card,
Letterhead, Envelope & Signage Design.
MORE PROJECTS :
HOUSE OF MASABA
Pattern creation for the fashion label, Masaba Gupta.
CONCEPT
Working for the fashion house was a dream project. We were thrilled when we got the opportunity to work with them to create a pattern that was to be printed on fabric to be made into a dress as a part of their Spring-Summer collection. Overlaying objects and textures to achieve an overall harmony was the goal of the project. The pattern was also translated into an iPhone cover as a part of their merchandise line.
SCOPE OF WORK
Pattern Design
