TOOTHISH
Brand positioning and identity design for a paediatric dental clinic.
CONCEPT
The concept for the brand identity is inspired by the heart shape created by bringing two hands together. The negative space within the hands in the logo forms the shape of a tooth. It symbolises care as well as trust. The colour palette evokes a fresh feeling, especially the orange that provides a bright pop and makes it appeal to children as it is a logo for a paediatric dental clinic.
SCOPE OF WORK
Logo, Business Card,
Letterhead, Envelope & Signage Design.
MORE PROJECTS :
FRESH ONES
Product catalogue designed for
the wet tissue pioneer in India.
CONCEPT
The brief was to design a Business to Business (B2B) product catalogue for the wet tissue pioneer in India: Fresh Ones. The catalogue is an amalgamation of the company's entire product range including products from its six sister companies. While designing the catalogue our primary goal was categorising and organising the products in a structured manner to aid the user to navigate through the products easily while maintaining a clean visual aesthetic.
SCOPE OF WORK
Catalogue Design