TOOTHISH
Brand positioning and identity design for a paediatric dental clinic.
CONCEPT
The concept for the brand identity is inspired by the heart shape created by bringing two hands together. The negative space within the hands in the logo forms the shape of a tooth. It symbolises care as well as trust. The colour palette evokes a fresh feeling, especially the orange that provides a bright pop and makes it appeal to children as it is a logo for a paediatric dental clinic.
SCOPE OF WORK
Logo, Business Card,
Letterhead, Envelope & Signage Design.
MORE PROJECTS :
EXHALE LABEL
Lookbook, typography and social media content designed for a clothing label raising awareness about mental health.
CONCEPT
Exhale is a brand that raises awareness about mental health through its clothing line. Our scope of work included art directing and taking photographs of product flat lays, generating social media content, developing screens to be printed onto their clothes and designing their lookbook. For the lookbook, a classic direction was taken along with large striking images that were balanced with clean legible text, making it visually compelling and accessible for all.
SCOPE OF WORK
Art Direction, Photography, Social Media Content, Lookbook Design, Typography, Screen Printing
