TOOTHISH
Brand positioning and identity design for a paediatric dental clinic.
CONCEPT
The concept for the brand identity is inspired by the heart shape created by bringing two hands together. The negative space within the hands in the logo forms the shape of a tooth. It symbolises care as well as trust. The colour palette evokes a fresh feeling, especially the orange that provides a bright pop and makes it appeal to children as it is a logo for a paediatric dental clinic.
SCOPE OF WORK
Logo, Business Card,
Letterhead, Envelope & Signage Design.
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CLEVER HARVEY
Brand identity and guidelines for
an educational technology company.
CONCEPT
Clever Harvey approached us when they had just a logo for their educational technology company. What was missing was a complete identity and guidelines that could be applied across platforms such as their website, social media and print collaterals. We set out to strategically define their brand narrative and identity.
A colour palette and fonts were selected that gave the brand a bold and energetic appeal. In addition, icons, patterns and social media templates were created.
SCOPE OF WORK
Colour palette, Fonts, Icons, Patterns, Social Media Templates & Brand Guidelines.
