TOOTHISH
Brand positioning and identity design for a paediatric dental clinic.
CONCEPT
The concept for the brand identity is inspired by the heart shape created by bringing two hands together. The negative space within the hands in the logo forms the shape of a tooth. It symbolises care as well as trust. The colour palette evokes a fresh feeling, especially the orange that provides a bright pop and makes it appeal to children as it is a logo for a paediatric dental clinic.
SCOPE OF WORK
Logo, Business Card,
Letterhead, Envelope & Signage Design.
MORE PROJECTS :
CELLPAP MERCANTILE
Brand design and communication for a notebook manufacturer and paper trader.
CONCEPT
We re-designed and printed stationery for Cellpap, a company that deals in wastepaper, based on their existing logo. To track the import and export of their product shipments Cellpap created a mobile application, Celltrack. They commissioned Apostrophe Studio to develop an icon-based logo for the application.
A unique proposition required a unique look and feel. Drawing inspiration from ships we created an icon to look like the radar system angled to form the letter 'C' (for Celltrack). The choice of colour was tied back to the colour of the sea.
SCOPE OF WORK
Business Card, Stationery,
Application Logo Design.
BOOK DESIGN GUIDE
SCOPE OF WORK
They also asked us to create a notebook design guide for its book manufacturing sister company, Cellpage. We kicked off with youthful colour palette options, to resonate with their target audience. The concept for the notebooks was inspired by the bulletin board, a prominent feature in classrooms. The idea of pinning pages onto a bulletin board makes for a friendly vibe, thus, become a central theme of the notebooks. In addition, we also created a mascot named Paige to appeal to their student audience.
In collaboration with Prathmi Mehta
Notebook Design Guidelines, Mascot Design.
